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VIDEO: NEW JOHN CLEESE RADIO AD!

John Cleese was recently in South Africa to perform his legendary Alimony Tour presented by 567 Cape Talk and Talk Radio 702. Cleese immodestly announced his Alimony Tour in hopes to raise the $20 million he owes to ex-wife Alyce Faye Eichelberger following their recent divorce. Cleese is well known as the neurotic hotel manager Basil Fawlty in Fawlty Towers, which he co-wrote with then wife Connie Booth.

TAKEALOT did not initially plan to use John Cleese in their radio ad but saw the opportunity when he was on his South African tour. Soon thereafter TAKEALOT put the wheels in motion and forged on to make this concept a reality. Jonathan Bain, M&C Saatchi Abel Senior Creative successfully initiated contact with Cleese on behalf of TAKEALOT. Donna Stephens, Head of Marketing and Customer Service at TAKEALOT wanted to bring a whole new life to radio ads in South Arica by utilizing talent such as John Cleese. This is particularly special as it was the only collaboration Cleese was involved in while in South Africa for his Alimony Tour.

“I love John because he and the Monty crew reinvented what was considered acceptable for comedy audiences. He seldom takes things seriously, even his recent divorce which he named his ‘Alimony Tour after’, which we have now graciously contributed to”, Stephens.

After three weeks of no response Bain received confirmation and boarded the next flight to Johannesburg. Script in hand, Bain and radio producer, Justin Fraser made their way to Palazzo Hotel to record the ad in Cleese’s hotel room before he jetted back to London.

“I remember walking into the Palazzo Hotel to meet and record the ad with Mr Cleese, passing the breakfast buffet my eye caught what seemed to be the biggest pile of baked beans on a plate I’ve ever seen, needless to say it was John Cleese himself in all his English glory getting ready for the day ahead.” Bain.